One week in the shop

  For those who have missed our big news, the Fixation London shop has now been open for a little over one week and it feels amazing. We have managed to secure an incredible location … Read More

My first week at Fixation London

  With interviews and sit down chats completed, I am proud to say that I am the newest member of Fixation London. Who am I? I am Ralph Lawry and will be helping mostly with … Read More

Fixation London – A Lifestyle Brand

When chatting about our business, one of the first caveats we always have to add in is ‘we focus more on the lifestyle/fashion side of cycling more than the sporting/performance side’. It’s an interesting thing … Read More

How we started Fixation London

Below is our blog post recently featured on and We, like many others, have quietly observed the increase in cyclists on the roads of the UK with a big smile on our face over … Read More

Charity & Re-Cycle

[vc_single_image image="7116" border_color="grey" img_link_target="_self" img_size="large"] [vc_column_text]We recently had a conversation with some friends about whether a business has to start off ‘ethical’ or whether you can become one over time. It’s a good question and ... Read More

Having a purpose

[vc_single_image image="3575" border_color="grey" img_link_target="_self" img_size="full"] [vc_column_text]One of the often asked in business circles questions is, “what is the purpose of a business?”. To make money? Yes, that’s one thing, but it’s hardly ‘the’ thing.  That’s ... Read More

The benefits of cycling

[vc_single_image image="3628" border_color="grey" img_link_target="_self" img_size="full"] [vc_column_text]Talking about being a ‘cycling-commuter’ in a social setting can be hard. You want to scream to the rooftops about how awesome it is and how you feel so many ... Read More